Straight answers
Business automation questions, answered the way you'd want them answered on the phone: the answer first, the explanation second, and "I don't know yet" where that's the truth.
What does it cost?
$795 one-time to build the first automation, then $1,000 a month to keep it running and add the next one. The first three months are a commitment; after that it's month to month. No per-seat fees, no long contract.Two things stand on their own. The Owner Dashboard is $795 to wire to your ServiceTitan and $125 a month to keep it synced, with no retainer required. AI consulting is two one-hour sessions for $500 flat, and the $500 comes off the setup fee if you start a build within 60 days.
Is this going to replace my people?
No. This replaces the busywork your people hate, the typing, the copy-paste, the chasing. It frees them up to do the work you actually hired them for, and it lets you grow without adding office staff just to keep up with paperwork. The goal is more done with the team you have, not fewer people.There's always a human in the loop. The automation handles the repetitive part and stops where judgment starts, so a person reviews and approves the work that matters. Done right, it lifts what your team gets done without burning them out. It never takes the people out of the equation.
Is my data safe?
Your data is yours: I never sell it, and I only wire it into the systems we agree to automate. Nothing gets connected without your say-so, and you'll know exactly which tools are talking to each other, because we'll have chosen them together. Privacy is a design habit for me: the one product I've built and shipped on my own, a browser extension that automates medical claim data entry, runs entirely on the user's own machine by design, so sensitive data never leaves the building. Where your data lives depends on the tools we connect (your CRM, your email, your forms), so you get the specifics for your exact setup on the fit call, not a blanket promise.
Do you use AI?
Yes. I use AI every day, and it's a big part of why one person can build and run this much. AI handles the grunt work of the building: the first drafts, the boilerplate, the tedious parts. The judgment stays human: every automation that touches your business is designed, reviewed, and tested by me before it runs. AI can also be part of what I build for you, drafting the reply to a routine email, summarizing the call notes, turning the numbers into plain English, always with a person approving anything that matters. And the same data rule applies here as everywhere else: nothing of yours gets fed into an AI tool without your say-so, and which tools see what is something we agree on when we scope the build.
What happens if something breaks?
You message me, I reply within 1 business day, and fixes land within 2 to 3 business days. Keeping what I've built working is what the monthly retainer is for: when a tool you use pushes an update and an integration breaks, fixing it is my job, not a ticket in somebody's queue. You're dealing with the one person who built your setup and knows it end to end, so there's no finger-pointing between vendors. What I won't do is promise a big-company service desk or a guaranteed-uptime contract; if your business needs that, I'll tell you straight that I'm not your fit.
If I cancel, what happens to my data and my automations?
Your data is always yours. It lives in the tools you already own (your CRM, your Google Workspace, your forms) and it stays there when you leave; nothing of yours is ever held hostage. The automations work differently: I build them, I own them, and they run while the retainer runs. Wherever it makes sense I run them on my own infrastructure rather than inside an off-the-shelf tool, because that lets me build things Zapier can't. The honest flip side is that when you cancel, the automations stop; you keep every piece of data they produced, and I keep the machinery. If we build inside tools you own instead, that's part of what we scope together. Ask me on the fit call and I'll walk you through exactly what leaving would look like for your setup.
Who is this NOT for?
Honest answer: if you've got fewer than a handful of repetitive tasks, or you already have someone in-house building your systems, you probably don't need me. If you want the cheapest possible option and don't care who's behind it, I'm not it. If you need enterprise-grade infrastructure with a 24-hour support desk, I'll point you elsewhere. I'm the right fit for an owner who's drowning in office busywork and wants one person who'll build it, run it, and pick up the phone.
I already pay for software I barely use. How is this different?
This isn't another tool to log into. I work with the tools you already pay for and make them actually do the work, connected together, running on their own. You're not buying more software. You're getting the software you have to finally pull its weight.
How long until the first automation is working?
If it's something I've built before, a morning dashboard, a warranty registration, an estimate follow-up chase, it's usually running the next day. A custom build takes a week or more, depending on the tools it touches. Either way you get a written recap after the call, the $795 setup is invoiced when the build starts, and you see it work on one real job before it goes live.
What kind of businesses do you work with?
Home-service shops drowning in repetitive office work without a systems person on the payroll, usually under 25 people: HVAC, plumbing, electrical, roofing, and the trades around them. I started in trades and home services because that's where I come from, and it's where the tools, the seasons, and the busywork are ones I already know. If your team is re-typing the same information into multiple screens, chasing follow-ups by memory, or doing invoices after hours, we should talk.
Do I have to sign a long contract?
No. The first three months are a commitment; after that it's month to month and you cancel anytime. The honest reason for the three months: the build work is front-loaded, so most of my hours land before your second invoice. The alternative would be charging the true build cost up front, roughly triple the $795 setup fee, and I'd rather keep the front door cheap. After month three, if it's not earning its keep, you cancel. I'd rather keep you because it's working than trap you because you signed something.